Internet Marketing Service
In today’s global market economy, the need to get the customer’s attention cannot be trusted to the traditional media; like radio, TV, magazines, newspapers, and billboards. Direct marketing is taking on another meaning in the on-line social communities, as the flyers stuffed in the mail-box diminish in numbers and frequency.
All stores with any desire to stay in business, have to add a website to their storefront. Some merchants only sell their wares on-line. The marketing strategy cannot be limited to the local market, as the web reaches potential customers or business partners anywhere, instantly. Even a large adds services with local and international experience, does not necessarily house the knowledge needed for effective web marketing.
The internet marketing services is the best match for vendors reaching on the web. In addition to a well developed concept in a clear message, the new technology has to be taken into consideration – demanding another competence for copy writer and art director both. No marketing services today can afford to specialize. For example: The know-how from print ads does translate to the screen. The in-home big screens are no challenge for the marketing team, compared to only having a few seconds on a mobile phone screen – even a relatively big one – to market the product or service to a public with an increasingly short attention span.
If we look at the example of a big search engine, like Google, the advertising is local, offered in the various languages that Google is published in. Yet much of the material can remain the same for the various languages and cultures.
The global-spanning social networks, like Facebook, allow targeted advertising to their members. The viewer of services web sites or news channels is encouraged to “like” or “follow” the outfit on Facebook, Twitter, or MySpace. Hotels, airlines and resorts are using Twitter to dole out special deals to faithful followers. Political campaigns are launched on the social networks, with sidebars available for advertising.
Totally new concepts, due to the internet marketing tool, is car buying on-line and home-buying via the Net. These traditional tire-kicking and open-house visits are now increasingly replaced by the on-line search and sales closure. The cars are marketed on local Craig’s lists, and the vendors own web site, as well as through auto-loan givers’ sites. The entire transaction, to the final delivery to your own drive-way, can be made on-line if buying at CarMax. The real-estate market offers virtual home-tours of the properties – the interested buyer can virtually walk through the house from their laptop, while relaxing on the couch!
The internet marketing services is a new phenomenon, intertwined in most of our daily lives; behind the pictures and the sounds that takes us through our days, connected as we are with our electronic toys and devices.