Link Popularity in Google’s search results can have a phenomenal impact on the success of your e-business. You can either Outsource site promotion to SEO Company or if you have the time, then you can do it yourself daily seo activities which are as follow:

Step1: Keyword Research

What keywords do you believe your clientele would type in to the google search engine for your products or services? A keyword can be one word (e.g. “promotion”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for.

Use free keyword analysis tools and paid promotion tools and check no of searches for that keyword and keyword competition and calculate daily predicted traffic on that keyword for your website. After keyword analysis check its synonyms don’t forget to prepare sheet of keyword density, proximity, prominence and Semanticity. Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Choose some keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings.  If you want to rank high in Google for the keyword “search engine marketing”, you have a very long journey ahead. So try your best to select keyword phrases that are the most relevant to your business but that are neither fuzzy nor cutthroat. It’s a good idea to have 2 or 3 words in each phrase (e.g. “Search engine marketing company”)

Once you’ve selected your best keyword phrases the next step shows you how to make some improvements to your home page.

Step 2: Website content

Website content refers to all the words or text on your website. As content is king in the world of search engines, your keyword phrases need to be placed tactically on your webpage to encourage Google that your content is highly relevant to those keywords.  The more prominent they are, the better. (search engine gives value to user friendly content if your content is unique and its seo friendly then it helps you getting top rank in competitive keywords.)

Here’s the way to increase each keyword’s prominence:

•     Place your keywords in headings, preferably at the beginning of the heading;

•     Include keywords towards the top of the page;

•     Bold or italicize keywords where appropriate;

A significant idea is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it .

Once you have fine-tuned your home page, consider adding new content, such as detailed product and services descriptions, FAQs and informative articles about your products and services.

Step 3: Linking

Each link from high ranking websites to your website is well thought-out by search engines as a cast your vote of popularity for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.

Make of list of email id of websites with good page rank and alexa traffic rank Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.

How do I monitor my results?

You can embed plug-in like seobook ranker checker tool to your browsers like Google chrome, Mozilla, opera etc. it will calculate as many keywords as you required to check rank of your website.