what makes Bing strong contender to Google

The Best of all times Microsoft's search engine (http://www.bing.com) remarkably performing best As it represents strong competitor for search giant Google. Beyond the introductory trumpet blast, though, most are left surprise what makes Bing Search engine special - and how or whether it's worth using alongside, or instead of, Google. Here's are some special features of Bing search engine

At every twist, Bing search engine  is about reducing the number clicks required to find what you need. That's apparent throughout the search engine, and it's a welcome productivity saver for click-weary Internet users.

--- Local Aptitude

Bing search engine gives its best to save your time by reading your surfers mind as much as possible. If you type the name of a place or store into the search engine, for instance, Bing search engine will give preference to locations closest to you - and it will sticky tag much like Label the result it thinks you want as a "best match," placing it at the top of the search results.

The same kind of local forethought is at work when you type other words commonly searched for when trying to find local news and information. Type "traffic," for example, and Bing will show you a small map of local traffic and provide you with links for further details.

--- Image search

Search for an image on Bing search engine, and you'll get a page that contains all of the images Bing search engine finds on one scrolling screen. This is far preferable to Google's image search, which has you clicking Next repeatedly to find additional images.

What's more, Bing search engine gives you more options in how images are displayed than does competing search engines, including Google. Options to the left of the image search results page allow you to identify the size and layout of images, as well as conclude other parameters. Allow your mouse cursor to float over an image, and an blown up view appears, along with information about the image's source and a link that takes you to similar images.

--- Video search

As with image search, Bing brings a few tricks and some noteworthy usability enhancements to the area of video search. Allow your mouse cursor to drift over a thumbnail of a video, for instance, and Bing search engine will play the clip for 30 seconds, complete with sound. The source of the video file is displayed clearly under each video thumbnail, as is the length of the full-length video. As with Bing's image search features, these preview features can save you quite a few mouse clicks.

mysteriously, though, Bing search engine does not present video search results on one scrollable page. Instead, you have to click Next to view successive pages of video clips.

--- Maps

Bing's mapping feature exceed Google's in some respects. For starters, it's easier to save default locations in Bing than it is in Google Maps. And Bing's Clear flow mapping feature can conspire alternative routes for you when there's deep traffic - a boon for just about anyone who commutes in a metropolitan area.

Overall, though, Bing has enough areas of improvement over Google to make this a serious search nominee. It's a bit difficult to understand that Microsoft represents the runner up in this vital area of software, but that's long been the case. With Bing, the competition will indisputably be good both for Google and for the rest of us.